Recently we came across the picture above and loved it. We talked about copying the wording and using it for an art exhibition on women we are involved with. We decided it was not suitable for a family audience, which got us thinking about why periods are such a taboo subject?
Why aren’t they freely discussed?
We remember our own mothers being shocked when sanitary towel adverts were first allowed on TV in the early 1990s.
In fact in 1993 an advert featuring Claire Raynor for Vespre Sanitary towels was banned following 700 complaints that concerned matters such offence being taken ‘about the format in which lots of women talk freely and easily in their own words about the product.’
Comments included things like ‘I didn’t know where to look when it came on and my husband was sitting beside me.’
The complaints led to sanitary adverts being banned between 4pm and 9pm.
More recently the advert above was banned on the New York subway because of the language used.
The first-time menstrual blood was depicted as red in an advert (as opposed to as blue) was in October 2017!
Why does the mention of periods remain a taboo?
Why does a perfectly natural process, one which without which we wouldn’t exist, still cause embarrassment and shame?
Does ‘discomfort’ come from ancient beliefs that menstruation is dirty?
This belief continued in numerous cultures and religions and was one reason why women were deemed unfit to hold positions such as priests.
The Old Testament makes numerous references to bleeding women being unclean (see here http://www.womenpriests.org/traditio/unclean.asp)
Given that they are experienced by half the population, women are likely to bleed for between 2,250 to 3,000-plus days across their lifetimes and a quarter of women of reproductive age are menstruating at any one time – So why are periods still such a taboo?
From the time we start menstruating; girls are taught that periods are something to keep a secret and that sanitary towels are to be kept hidden.
Research has found that women go to lengths to hide their period — from concealing tampons and pads at the bottom of their shopping basket, to putting a used pad in their handbag when there is no bin in a bathroom.
We recall trying to work out the least conspicuous way to go to the toilet at work with a tampon, is it to take our whole bag, hide it up our sleeve or squeeze it tightly in our fist and hope no one sees?
Some women experience their first period as young as 8 years old now. Feelings of shame or embarrassment at a completely natural process are reinforced before they even hit being a teenager.
If it’s not openly discussed and spoken about honestly by all in society then how are we supposed to allay their fears and feelings of shame?
Only when periods are openly and honestly discussed in the media, at home and at schools can we set about change.
Education for all that enables women to feel empowered and comfortable by the natural processes of their bodies is needed.
We have both started using moon cups and it is astonishing how many women view them as a “bit disgusting!”
Of course, this stigma continues into other female associated words, with most women terrified to use the word vagina, often using euphemisms like ‘mini’ or ‘nunny.’
Very rarely do we hear the word vagina used in conversation or the media.
We would guess this avoidance to talk about our own bodies leads to the gynecological cancers being often undiagnosed until it is too late.
Women suffering in silence or too scared to speak to doctors with health issues related to vaginas. We don’t tend to have nicknames for other parts of the body like arms and legs!
We believe stigma around menstruation is a form of misogyny. Negative taboos condition us to understand menstrual function as something to be hidden, something shameful.
This leads on to the issue of period poverty.
Anyone who has seen the film I, Daniel Blake will recall the harrowing scenes where Katie, played by Hayley Squires is driven to shoplifting sanitary towels, having been sanctioned by the benefit office and having found there were no sanitary products at the food bank.
Hayley Sims, ‘I Daniel Blake’
A recent survey of 14 to 21-year olds by Plan International found that 15% of girls have struggled to afford sanitary care at some point, with one in ten girls admitting to borrowing or improvising with sanitary products.
Shockingly, 7% of girls described using socks, newspaper or fabric to get through their period, in place of tampons or pads.
Plan International’s findings highlight that there are a significant number of girls in the UK whose daily lives are impacted by period poverty, both physically and emotionally, as taboo’s around menstruation are impacting girls’ self-esteem and sense of self-worth.
Scotland has taken a step forward to becoming the first country to outlaw period poverty as Labour plans to formally introduce the legislation at the Scottish Parliament.
Monica Lennon’s member’s Bill has won the backing of each of the five parties at Holyrood, giving her the right to press forward.
Her proposed Sanitary Products (Free Provision) (Scotland) Bill would create a statutory duty for free provision of sanitary products.
We recently started running a Red Box Project in Dartford (https://www.facebook.com/RedBoxProjectDartford/).
This is a project where women set up drop off points for sanitary products and then give them to schools to give to girls in need.
All the effects of poverty are cruel, of course, but there is something particularly desperate about a girl trying to learn whilst worrying about bleeding through her school uniform, feeling unclean all day and the dreadful impact this has on a girl’s self-esteem.
The fact that periods are treated by taboo by many will reinforce those feelings for that girl.
The response we have had from the community has been fantastic, although we have received criticism, including one woman calling us ‘pseudo feminists’ trying to solve ‘a non-existent problem’ and ‘favouring women over men.’
Of course, this just spurred us on, but it showed the disdain some people hold those unable to afford sanitary products in.
We believe girls, dealing with the misery that puberty almost inevitably brings, as well as all the stresses of school, friendships and modern adolescents, should be spared the embarrassment of period poverty.
We hope our Red Box Project makes some difference.
The Avenger 